Business Development

Strategy frameworks and execution plans for taking ideas to market: market analysis, SWOT, ICP, value proposition, GTM, and a 90‑day roadmap.

Market Opportunity Scan

Define the space, size the problem, and identify the edge. We assess macro trends, category maturity, switching costs, and channel viability to outline a credible path to traction.

Category Growth Potential78%
Competitive Intensity (lower is better)moderate
Channel Readiness65%

North‑Star KPIs

Activation rate ≥ 35%CAC payback ≤ 6 moLTV:CAC ≥ 3.0Churn ≤ 3%/mo

SWOT Analysis

A quick internal vs. external snapshot for decision‑making.

StrengthsWeaknessesOpportunitiesThreats
  • Unique process or IP that speeds delivery.
  • Focused niche with proof points and references.
  • Lean operations enabling rapid iteration.

ICP (Ideal Customer Profile)

  • SMB/Startup teams (5–50), owner‑led or RevOps‑driven.
  • Budget: mid‑tier; values speed and measurable ROI.

Value Proposition

Promise: predictably turn content and outreach into pipeline. Proof: transparent dashboards, case snapshots, and time‑to‑value under 30 days.

Time‑to‑First‑Value ≤ 14dSaves/Share‑rate ↑Demo→Close ≥ 25%

GTM Strategy

Message → Channel → Conversion → Revenue

  • Pain‑removal (save time, reduce CAC)
  • Proof (mini‑cases, testimonials, transparent metrics)
  • Value (templates, checklists, calculators)

90‑Day Roadmap

Weeks 1–2 • Research
Market mapping, competitor scan, SWOT, ICP, core KPIs.
Weeks 3–4 • Offer & Asset Build
Define packages, pricing, and create the core templates.
Weeks 5–8 • Validation
Launch content series, run 2–3 A/B creative tests, partner outreach.
Weeks 9–12 • Scale
Double down on winners, automate ops, introduce paid retargeting.

Measurement & Review

Cadence: weekly creative review, monthly KPI deep dive, quarterly strategy retro.

Acquisition Efficiency72%
Activation Quality63%
Retention Health58%